Omotayo Adediran

With over 17 years of experience in the banking industry, I am a seasoned leader and strategist in digital solutions, channel innovation, data analytics, and market research. As the Head of Digital Solutions at Stanbic IBTC, a leading financial services provider in Nigeria, I am responsible for formulating the strategy for implementing, enabling, maintaining, securing, and entrenching digital platforms and functionality for clients and stakeholders across various segments and markets.

I have a proven track record of delivering innovative and impactful digital solutions that enhance customer experience, retention, and loyalty, as well as drive business growth, revenue, and efficiency. I have successfully led and collaborated with cross-functional teams and partners to develop and launch new products, features, and services, such as mobile banking, USSD banking, QR code payments, and biometric authentication. I have also leveraged my expertise in behavioral economics, business research, and corporate communication to conduct market analysis, identify customer needs and preferences, and design value propositions and life journeys that meet and exceed their expectations. I hold a Doctor of Business Administration and a Master of Applied Business Research from SBS Swiss Business School, as well as other relevant certifications and degrees. I am passionate about digital transformation, customer value creation, and continuous learning and improvement.