Sterling Bank moves to promote ATM use

To further deepen the use of Automated Teller Machine as an alternative channel for banking transactions, Sterling Bank Plc says it has commenced a four-week programme at some selected ATM locations.

The programme, called ‘’pan Nigeria ATM Activation’ is in line with its lender’s corporate social responsibility plan.

The bank listed the locations for the programme as Lagos (Adeola Odeku, Demurin, Surulere and Ikorodu); South-West (Ilorin and Ibadan); North (Abuja and Kano/Kaduna); East (Onitsha); and South-South (Port Harcourt).

Apart from using the platform to encourage the use of ATMs in line with the cashless economy policy of the Central Bank of Nigeria, the financial institution said it would offer some gifts as incentives for customers who use the ATM points during the period.

The statement quoted the bank’s Group Head, Strategy & Communications, Mr. Shina Atilola, as saying that the programme would further communicate in practical terms, the bank’s vision to develop close ties with customers and non-customers.

He said, “Sterling Bank is committed to projects that will enrich the lives of its customers and at the same time support the laudable initiatives and policies of the CBN, particularly the cashless policy. This initiative will encourage card users to actually transact with their cards while those yet to obtain theirs will have no reason not to obtain theirs. This is our plan as a reasonable financial institution”

Atilola said that the ATM activation programme would further deepen brand awareness and street visibility, adding that it would convert the bank’s share of awareness to actual affinity with customers.